(Inside Radio continues its look at some of the hottest new names among syndicated radio hosts.)

Korean leader Kim Jong-Un? The brother of a slain African lion? When you “book” those guests on your radio show, the listener can assume it’ll be anything but typical. And that’s Chad Benson for you. Granted, the host of “The Chad Benson Show” doesn’t actually speak to reclusive dictators or wild animals, but rather creates these characters—and many others—with his own voice. Along with a wide ranging radio career, Benson is also a voice character artist. The faux guests are just one way the host injects humor and satire into his talk radio program, and tries to stand apart from others in the field. “By bringing in humor and other voices, it gives the show a three-dimensional perspective,” explains executive producer John McMullen. “It really resonates with the audience, it gets them to see seriousness and to laugh a little.”